5 Hottest Exhibition Trends you must know
Are you a business owner or marketer who’s serious about maximizing your exhibition ROI? About 80% of the B2B marketers say that when talking about efficiency, it all boils down to the statistics. It is all because an exhibition is a platform that brings vendors from around the world under the same roof. It has been noted that 90% of the attendees visiting the exhibition make their purchasing decision based on the impact of the exhibition booth. And to make the right impression on your target audience, you will have to pay close attention to the latest trends in the exhibition industry, which will eventually help you grow in your industry. Staying up-to-date with these latest trends can help you better reach and evolving audience while keeping you on track to achieving your marketing and sales goals.
In this blog, we explore five hottest exhibition trends to look out for as we enter 2020.
Advanced Technology
Day-by-day technology has constantly been evolving at a staggering pace. The incorporation of this hi-tech in the exhibition industry has taken the customer experience to a whole new level. Technology’s Charisma will continue to spread its magic even in 2020. Artificial Intelligence and Virtual Reality still holds great potential in engaging customers at an immersive level. Another spell-breaking event technology is Beacon technology. It is said that 565 million beacons will be transported yearly by 2021.
People are always fascinated with robots, and having robotic assistance to guide and welcome at your exhibition booth is a sure way to grab the attention at the event. Another technology that is taking exhibition by the storm is Artificial Intelligence. We all know Siri, but incorporating AI in your exhibition booth can do a lot more than just drawing crowds at the event. Right from virtual sales assistants, chatbots to improved security with Image Recognition & Speech Recognition, AI is truly shaping the future of trade fairs around the world. Therefore, cutting-edge technology is one of the popular exhibition industry trends that holds great potential to accelerate the entire industry to a whole new level.
Customer-Centric Approach
Exhibiting is not just about having great stand designs; it is also about the overall customer experience, which is beyond the confines of the exhibition booth. Using new resources to enhance the experience is bound to be a turning point in the forthcoming year. Because everything ultimately boils down to what made your brand memorable at the exhibition. Connecting with your customers on an emotional level will help you build a good rapport with them. Everything in your exhibition stands design should be intuitive that works towards facilitating a common goal, making it clear to your potential audience how they will benefit through your product and services.
For example, have enough space at your stand for the number of attendees you are expecting. An overcrowded stand can be a nightmare for your visitors. To make a strong impact, always touch your customers’ pain points through your display and graphics. Accommodate comfy chairs if you have arranged meetings with your visitors beforehand. Gone are the days when everything revolves around the size of the exhibition booths and the number of demo sessions, focusing on the attendee experience first is one of the new trade show booth trends.
Multi-sensory Experiences
It has been observed that connecting all the senses can be key to create lasting impressions with attendees. Nowadays, exhibition booths are just not limited to engaging invitees simply by sights and sounds. There are five senses, which include sight, sound, touch, taste & smell, and exhibitors are constantly making an effort to appeal to all of them. A distinctive lighting design, interactive displays, touch-panel interfaces, soothing background music, gamification, etc. can help amplify your visitors’ sensory abilities to meet your main objective to connect your brand with your target audience.
Also, remember that a human nose has more receptors than the eye or ear. Therefore, scent marketing is a crucial tool at events, so try embedding pleasant aroma that captures the attention of attendees bypassing your exhibition booth. Conducting live demo sessions at your booth enables attendees to have a hands-on experience of your product, thus creating a better brand experience for your brand. Exhibitors can also make use of VR technology to demonstrate their products and services, thus engaging them in your brand.
The Un-booth
Gone are the days when a typical four corner exhibition stand design with basic graphics on panels attracted customers. People nowadays are being wooed by the freshness exhibitors bring to their exhibition booths. Some of the best un-booth concepts involve food or a bar counter for prospects to chill, a charging station to charge their phones, and a relaxed environment where attendees can make themselves feel at home. Having lounge areas help in getting people at your exhibition booth, providing the perfect opportunity for your booth staff to try sale pitch.
Such ideas have been successful in bringing comfort in your booth, thus enabling a memorable exhibiting experience for your prospects. The exhibition booth is no longer restricted to the four walls; it has turned into creating immersive experiences for your audience. Along with the design, exhibitors need to upgrade their graphics to shine out among their competitors. You could check out for the latest exhibition graphics trends in the industry, such as going monochrome, 3D depth and realism, etc.
Connecting Socially
Though social media is not a new concept, there are several exhibitors out there who ignore the power of social media while exhibiting. It has been observed that the coming year is bound to upsurge the use of social media – before, during, and after the exhibition. Social media is the platform that connects your clients, prospects, and partners and conveys any message swiftly across the world. It serves as a great mode of communication not only to the exhibitors but also to the exhibition organizers that can share valuable content. With more social platforms enabling live streaming options, right from Facebook to Instagram, the opportunities for exhibitors are enormous. To make it engaging, ensure that it is in line with your brand story.
Remember one thing that the trends at exhibitions are constantly evolving. When you plan to use some of these trends in your event, gauge your exhibition’s objective, target audience, and the industry. Choose the trade show industry trends that will create a strong impact on your customers and help you meet your objectives.
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